Christo Hefer

• Lead product strategy and execution across the marketplace, data platform, internal tools, UX direction, product operations, and delivery.
• Built internal systems for automated product review, product optimization, team roadmaps, marketing workflows, support operations, and reporting.
• Created an internal software factory to improve development efficiency by connecting product specs, implementation planning, QA, and release workflows.
• Unified disconnected software apps into owned internal systems, reducing tool sprawl while improving productivity, visibility, and operational control.
• Partner with engineering, design, marketing, leadership, and customer-facing teams to turn ambiguous business problems into working systems.

• Promoted to Head of Product after creating the product operations foundation, execution systems, and delivery process that supported the team.
• Owned the SaaS product lifecycle across product strategy, UX/UI, development management, QA, release planning, stakeholder alignment, and customer feedback.
• Designed customer-facing interfaces, internal systems, and cross-functional workflows connecting sales, marketing, customer success, design, and engineering.
• Introduced AI and automation to improve SOPs, KPI reporting, product discovery, documentation quality, and development execution.
• Translated business needs into product requirements, implementation plans, development priorities, release decisions, and operating outcomes.

Promoted to Head of Product in 2021 after turning operational knowledge into product execution systems.

• Led day-to-day business operations across SaaS product delivery, customer-facing workflows, internal processes, and team coordination.
• Built SOPs, KPI reporting processes, operating rhythms, and delivery systems that improved consistency, accountability, and cross-team alignment.
• Mapped customer operations, product delivery, reporting, support workflows, and internal tooling needs into repeatable business processes.
• Moved into product design and technical implementation by turning recurring workflow gaps into product requirements and internal tool concepts.

• Improved business processes and software delivery practices using Agile methods while helping build out the internal software stack.
• Led multidisciplinary web, marketing, and advertising projects across strategy, production planning, stakeholder coordination, and delivery.

• Promoted into Operations Manager after building strength in performance reporting, advertising operations, ROI analysis, and internal systems.
• Oversaw day-to-day operations for a cross-functional team while helping scale the international client base to $2.8M MRR.
• Led the strategic rebrand from CentralR to GreatStay, coordinating execution across internal teams and external stakeholders.
• Managed operational processes across customer delivery, reporting, marketing systems, team coordination, and service quality.

• Managed substantial Google search and display advertising spend, earned Google Advertising certifications, and developed early coding and systems fundamentals.
• Built performance and risk reporting processes to monitor spend, ROI, campaign performance, and operational decision-making.
• Collaborated across teams in a fast-paced SaaS environment, building the business-process foundation that led to promotion into operations management.