ChristoHefer

Product Builder · Co-founder · Technical Product Lead

Profile

I build customer-facing software and the systems behind it. My background spans 12+ years in product, operations and hands-on development.

Today I lead product at Revnest, building systems for product intelligence, marketing and software delivery. I previously co-founded Symplete.com and Symplete.ai.

Experience

Technical Product Lead

Revnest · Short-Term Rental Marketplace & Data Platform

2025 - Present
  • Built an automated product intelligence system that reviews user interactions and analytics, recommends the highest-priority upgrades, feeds them into development and keeps measuring results.
  • Built an automated marketing system for Revnest.
  • Automated the software delivery workflow, connecting product specifications, implementation planning, QA and releases.

Co-founder & Head of Product

Symplete.ai · AI Communications Platform · B2B SaaS, B2C SaaS

2021 - 2025
  • Built the communications app and a message intelligence system that ranks messages by importance and relevance.
  • Led the product roadmap, UX, development planning, QA and releases for business and consumer users.
  • Designed customer-facing and internal interfaces, using feedback from users, sales and customer success to refine the product.

Co-founder & Operations Manager

Symplete.com · Real Estate Productivity Software · B2B SaaS, B2C SaaS

2016 - 2021
  • Ran day-to-day operations for a real estate productivity platform, including customer delivery, support, reporting, and internal workflows.
  • Turned recurring customer and operational problems into product requirements, product design and technical implementation.

Earlier Experience

Production Manager

Online Results · Web Dev, Marketing & Ad Agency

2015
  • Led web, marketing, and advertising projects from planning through delivery while improving the agency’s Agile and software-delivery practices.

Operations Manager

CentralR.com + GreatStay.com · Hospitality SaaS

2012 - 2015
  • Joined as Google Administrator in 2012 and was promoted to Operations Manager in 2014.
  • Ran day-to-day operations for a cross-functional team while helping scale the international client base to $2.8M MRR.
  • Led the CentralR to GreatStay rebrand; earlier work covered search and display campaigns, ROI reporting and campaign performance.